--- title: [Free Download] A Guide to Retail Psychology description: One of the most underutilized tools in retail marketing is the science of retail psychology. Check out our free guide to learn everything you need to know. --- [![Palmer Logo (1)](https://info.palmerretailsolutions.com/hubfs/BBS/Palmer%20Logo%20(1).svg "Palmer Logo (1)")](https://info-palmerretailsolutions-com.sandbox.hs-sites.com/) × Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur a tortor tempus, egestas diam sed, dictum nibh. Nunc ultricies massa eu neque pellentesque, ut facilisis justo eleifend. Ut interdum accumsan risus ut ullamcorper. # A Guide to Retail Psychology ### A Collection of Our Most Popular Articles on the Psychology of Shopping # A Guide to Retail Psychology ### A Collection of Our Most Popular Articles on the Psychology of Shopping #### This guide covers the basics about retail merchandising and psychology. What is it that brings customers into a store? How does a store layout affect the way a customer shops? Can color and branding affect purchasing decisions?  This free eBook explains the science behind the decisions a customer makes, including:  - How to create the perfect floor layout - Why the right store fixtures matter - The influence of color in store design - The importance of color and store signage - The best location for your cash wrap - And more! Download your copy of "A Guide to Retail Psychology" with this simple form. ### Download the "A Guide to Retail Psychology" e-Book ## Talk to one of our experts. We can help. Phone: 800-444-1912 Email: [sales@palmerretialsolutions.com](https://info-palmerretailsolutions-com.sandbox.hs-sites.com/sales@palmerretialsolutions.com) ##### Products ##### ABOUT ##### CONTACT 33525 GROESBECK HWY. FRASER, MI 48026 USA EMAIL - [SALES@PALMERRETAILSOLUTIONS.COM](mailto:sales@palmerretailsolutions.com) PHONE - [800-444-1912](https://www.palmerretailsolutions.com/acrylic/tel:18004441912) [** ](https://www.facebook.com/pages/biz/Palmer-Retail-Solutions-280517102592/) [** ](https://twitter.com/PalmerPRS) [** ](https://www.linkedin.com/company/palmer-retail-solutions)